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Highest Bid: Advertisers specify the maximum sum They are really prepared to pay out for each click their ad. This is recognized as the maximum bid. It represents the very best total the advertiser is ready to invest to protected ad placement.
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The internet search engine or website then takes advantage of a posh algorithm to select which ads to Exhibit and in what get depending on the bid total and also other components such as the advertisement’s relevance and top quality.